【題目】A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to SampleTrend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.

For an annual membership fee of 60，users are free to enter the shop once a month and help themselves to no less than 250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try. Known as ‘try-vertising’，the concept allows manufacturers to test products and receive consumer feedback(反饋）before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If everything goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind SampleTrend, said, “The concept behind SampleTrend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.” The concept of in-store try-vertising is simple but effective. Businesses across all sectors from cosmetic manufacturers to beverage makers, place new products on the shelves at SampleTrend and wait for consumers to try them out.

Customers complete a short 10-point questionnaire about the product. The feedback they provide is used to make any finishing touches before the product is brought officially to market. The SampleTrend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.

【1】The most attractive part of the idea for customers is that_____.

A. they only pay 60 for a life-long membership

B. they can help to make the products better

C. it won’t take much time to finish the questionnaire

D. they can take things home without paying for them

【2】The idea of ‘try-vertising’ originates from_____.

A. Germany B. Britain C. Japan D. France

【3】The purpose of ‘try-vertising’ is to_____.

A. get feedback for their new products

B. sell more products at Christmas time

C. encourage people to buy more products

D. give customers free products as gifts

【4】What does Michael Ghosh think of this business idea?

A. Puzzling. B. Unpractical.

C. Promising. D. Surprising.

【答案】

【1】D

【2】C

【3】A

【4】C

【解析】

試題分析：文章大意：日本的新式零售模式將進軍英國，按照這一模式，顧客可以免費拿走商品。

【1】D推理判斷題。根據(jù)第一段我們可以推斷出日本的新式零售模式將進軍英國，按照這一模式，顧客可以免費拿走商品。這個理念很吸引消費者。故選D。

【2】C細節(jié)理解題。根據(jù)第一段第一句話可知該銷售模式來自于日本。故C正確

【3】A細節(jié)理解題。根據(jù)第二段Known as ‘try-vertising’，the concept allows manufacturers to test products and receive consumer feedback(反饋）before launching onto the open market.可知運營商通過體驗式廣告是想從消費者那得到關(guān)于新產(chǎn)品的回饋。故選A。

【4】C 推理判斷題。根據(jù)第二段Ghosh所說的話“The concept behind SampleTrend is unique in the UK.以及最后一段他和銷售總監(jiān)的話Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.可知他認為此銷售理念有前途。A，令人困惑；，B，不實際的；C，有前途的；D，令人吃驚的。故A正確

練習冊系列答案
相關(guān)習題

科目：高中英語 來源： 題型：

【題目】根據(jù)短文內(nèi)容，從短文后的選項中選出能填入空白處的最佳選項，并在答題紙上將該選項標號涂黑。選項中有兩項為多余選項。

How to Be Successful in School

Learn the income payoff. Examine the relationship between education levels and income earned during one’s working life. 【1】 The higher one’s level of education, the more income they will be likely to earn and the better life will probably be.

【2】 Short-term goals cover a period of less than one year. Do you want to get into a good college? Do you want to graduate in the top 10 percent of your class? It’s important to have short-term goals that are stepping stones to your long-term goals.

Develop a strategy(策略) and plan. A strategy might be to study with a group of friends on a regular time. An action plan will include several individual tasks with timing and any cost that might be required. If you are a student, start now to understand how to make goals, strategies and action plans that work. 【3】

【4】 One of the most important things to be successful in school is to develop good study habits. Good study habits are formed by studying on a regular basis for the amount of time required to learn something. Once good study habits are well formed you will find that learning and success in school become easier.

Seek out other winners. 【5】 They don’t have to be the smartest, but they should be on their way to being the best they can be. Make friends with such people so that you can support each other to be successful in school.

A. Develop good study habits.

B. Winners are those who make the best of their potential through great effort.

C. Establish short-term education goals.

D. Education is the best choice a person can make.

E. Work hard to develop strong character.

F. Then this skill can help you to be successful in school and later in life.

G. Keep in mind your long-term goals.

查看答案和解析>>

科目：高中英語 來源： 題型：

【題目】七選五

根據(jù)短文內(nèi)容，從短文后的選項中選出能填入空白處的最佳選項。選項中有兩項為多余選項。

Not all children want to listen to their parents. However, parents have been around for at least two decades or so longer than their kids. 【1】 Here are four ways in which they might be right.

【2】 People should want to grow and change with time in a good way. People who hang around with those who are not as smart as they are will stagnate (停滯). So try to surround yourself with people who are worth learning from.

The more you learn, the less you really know. People tend to believe that they are right about everything before they’ve really learned anything about the world. 【3】 This is largely due to contrast: people will realize how ignorant (無知) they were in the past after they’ve learned certain things, making them realize how much they’ve left to learn.

Growing up too fast is truly bad. 【4】 However, these are the years when you are going to be more protected from the cruel realities of adulthood. You should try to appreciate this aspect of this life stage without being concerned with pushing your development too hard.

It is better to try and fail than fail to try. Children have to learn that failure is part of life. 【5】 However, the sting (刺痛) of failure disappears gradually, and the regret about missed opportunities is going to sting far more for many adults. So don’t stop going for certain goals because of a fear of failure.

A. Parents are wiser than you think.

B. It’s hard enough for adults to accept.

C. Being around people who don’t challenge you is a bad idea.

D. Your childhood years may not be the best years of your life.

E. They have some life experience, and it makes sense to listen to them.

F. People who bring out the best in others will reach their personal best.

G. By the time they have, they’ll realize how complicated (復(fù)雜) the world can be.

查看答案和解析>>

科目：高中英語 來源： 題型：

【題目】France is a main destination for U.S. travelers, _______ second only to the United Kingdom, according to _______ Commerce Department report.

A. 不填; a B. 不填; the

C. a; a D. the; the

查看答案和解析>>

科目：高中英語 來源： 題型：

【題目】Joyce: What do you think of the lead teacher’s speech?

Caroline: I think it was __【1】__ (interest)．

Joyce: __【2】__ do I．I hear Mike is likely to win all the prizes in the exams this year．

Caroline: Yes, his teacher says so．He __【3】__ (work) hard at his lessons every evening for months．He want to go to Oxford University next year．

Joyce: I hope he will realize his goal．

Caroline: I hope so．_【4】__ I think he works too hard．I hope he’ll go out and enjoy __【5】__ for a change．How about your son Carl?

Joyce: Don’t mention him．Carl never starts studying．

Caroline: You’re joking．I heard that Carl __【6】__ (win) the composition prize．

Joyce: You have made __【7】__ mistake．That is White Carl．My son is Brown Carl．The whites live in the same community __【8】__ we do．White Carl has always been so hard working．He wants to be a __【9】_ (write)．My son likes going to the concert．He only likes singing．

Caroline: _【10】__ he practices singing, he will become a singer in the future．

Joyce: Not all people can become a singer．I don’t think he has the talent．

查看答案和解析>>

科目：高中英語 來源： 題型：

【題目】根據(jù)短文內(nèi)容，從短文后的選項中選出能填入空白處的最佳選項。選項中有兩項為多余選項。

A strong memory depends on the health and vitality （活力） of your brain. They say that you can’t teach an old dog new tricks, but when it comes to the brain, scientists have discovered that this old saying simply isn’t true. 【1】

Give your brain a workout. Memory, like muscular strength, requires you to “use it or lose it”. The more you work out your brain, the better you’ll be able to process and remember information. 【2】

Don’t skip the physical exercise. While mental exercise is important for brain health, that doesn’t mean you never need to break a sweat. Physical exercise helps your brain stay sharp. It increases oxygen to your brain and reduces the risk for disorders that lead to memory loss.

Get enough sleep. There is a big difference between the amount of sleep you can get by on and the amount you need to function at your best. 【3】

Keep stress in check. Stress is one of the brain’s worst enemies. Over time, stress destroys brain cells. Studies have also linked stress to memory loss.

Have a laugh. 【4】 That holds true for the brain and the memory, as well as the body. Unlike emotional responses, which are limited to specific areas of the brain, laughter engages multiple regions across the whole brain.

【5】 Just as the body needs fuel, so does the brain. You probably already know that a diet based on fruits, vegetables, whole grains, “healthy” fats and lean protein will provide lots of health benfits, but such a diet can also improve memory. For brain health, though, it’s not just what you eat—it’s also what you don’t eat.

A. Eat a brain-boosting diet.

B. Play games with memory.

C. Laughter is the best medicine.

D. But oversleeping is not good for your brain.

E. Even skipping a few hours makes a difference!

F. You have to shake things up from time to time!

G. The human brain has an astonishing ability to adapt and change.

查看答案和解析>>

科目：高中英語 來源： 題型：

【題目】書面表達

假如你是高中生李華，你的朋友李明在學(xué)校住宿，他寫信告訴你他因不善于交友而苦惱。請你給他寫一封回信并提出一些建議。

要點如下：

1. 要善于樂于助人；

2. 多與他人交流；

3. 多參加學(xué)�；顒印�

注意：

1. 詞數(shù)：100左右；

2. 要點齊全，書寫工整。

3. 可以適當增加細節(jié)，以使行文連貫。

Dear Li Ming,

Yours,

Li Hua

查看答案和解析>>

科目：高中英語 來源： 題型：

【題目】書面表達

人們完成工作的方式通常由兩種：獨立完成和合作完成。兩種方式各有特點。請你以“Working Individually or Working in a team”為題，按照以下要點寫一篇英語短文：

1. 獨立完成： 自行安排，自己解決問題。

2. 合作完成： 一起討論，相互學(xué)習。

3. 我喜歡的方式和理由。

注意：詞數(shù)100-120，文章的題目和開頭已給出（不計詞數(shù)）。

Working Individually or Working in a team

There are basically two ways to get work done.______________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

查看答案和解析>>

科目：高中英語 來源： 題型：

【題目】短文改錯（共1小題）

假定英語課上老師要求同桌之間交換修改作文，請你修改你同桌寫的以下作文。文中共有10處錯誤，每句中最多有兩處。錯誤涉及一個單詞的增加、刪除或修改。

增加：在缺詞處加一個漏字符號(∧)，并在其下面寫出該加的詞。

刪除：把多余的詞用斜線(＼)劃掉。

修改：在錯的詞下劃一橫線，并在該詞下面寫出修改后的詞。

注意：

1．每處錯誤及其修改均僅限一詞：

2．只允許修改10處，多者(從第11處起)不計分。

I’m more than happy to hear you．You told me you were having trouble leam Chinese and wanted some advices from me．

Firstly，why not to learn to sing Chinese songs?It’s a good way to learn Chinese and can make you feel relaxing．Secondly，you can make some Chinese friends．Although you get along well with it，they will help you to learn Chinese．Beside，it will be helpful if you watched some Chinese TV programmes and read some Chinese novels．Finally，joining a club is also the good way to learn Chinese．In this way，you will get more chances to practice Chinese．

I hope the suggestions will be useful．

查看答案和解析>>

同步練習冊答案