Question

【題目】Directions：Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

Since the end of 20th century, domestic advising of consumer products and services has appeared as a new text type. And along with the development of advertising business, advertising translation has become a common【1】 in China.

Though Chinese translators and advertising【2】never debate whether translation should be called translation or adaptation, there have been new studies of advertising translation. Most articles or papers about advertising translation are【3】with application of translation strategies. Quite a number of scholars advocate two or three translation strategies to the audience and【4】them with many examples. Zhong advocates literal translation; Wang【5】domestication and foreignization strategies; Liu supports the domestication strategies and Chen【6】of the communicative and semantic translation strategies. Some of them attempt to【7】how to translate advertisements, namely means for advertising translation, while very few of them make【8】to answer why they should select these strategies instead of others. So far, few scholars have found a theory guiding advertising translation.

In general, domestic studies of advertising translation still linger at the【9】point. Few articles treat translation of advertising texts as a whole in a systematic and scientific【10】. And even fewer articles provide a guiding theory concerning advertising translation.

Answer 1

【答案】

【1】D

【2】F

【3】H

【4】K

【5】J

【6】G

【7】B

【8】I

【9】C

【10】E

【解析】

這是一篇說明文。主要說明了隨著廣告業(yè)務(wù)的發(fā)展，廣告翻譯在中國已成為一種普遍的做法，關(guān)于廣告翻譯的研究已經(jīng)有了新的進(jìn)展。同時(shí)不少學(xué)者向讀者提倡兩到三種翻譯策略，并以實(shí)例加以說明。

【1】考查名詞。句意：隨著廣告業(yè)務(wù)的發(fā)展，廣告翻譯在中國已成為一種普遍的做法。結(jié)合句意可知表示“慣例；普遍做法”應(yīng)為短語common practice，故填practice。故選D。

【2】考查名詞。句意：雖然中國的翻譯工作者和廣告工作者從來沒有爭論過翻譯應(yīng)該被稱為翻譯還是應(yīng)該被稱為改編，但是關(guān)于廣告翻譯的研究已經(jīng)有了新的進(jìn)展。結(jié)合句意可知表示從事廣告行業(yè)的專業(yè)人士，應(yīng)填名詞，故填manner。故選F。

【3】考查固定短語。句意：大多數(shù)關(guān)于廣告翻譯的文章或論文都關(guān)注翻譯策略的應(yīng)用。結(jié)合句意可知表示“與……有關(guān)”固定搭配為be concerned with。故填concerned。故選H。

【4】考查動詞時(shí)態(tài)和主謂一致。句意: 不少學(xué)者向讀者提倡兩到三種翻譯策略，并以實(shí)例加以說明。本空表“說明”，且與上文Quite a number of scholars advocate two or three translation strategies to the audience and構(gòu)成并列結(jié)構(gòu)，故用一般現(xiàn)在時(shí)，且主語Quite a number of scholars。故填illustrate。故選K。

【5】考查動詞時(shí)態(tài)。句意：鐘主張直譯;王提出了歸化和異化策略。結(jié)合上文Zhong advocates literal translation可知此處表示“提出；主張”，且為一般現(xiàn)在時(shí)，主語為Zhong，故填proposes。故選J。

【6】考查動詞時(shí)態(tài)。句意：劉支持歸化策略，陳贊成交際策略和語義翻譯策略。結(jié)合上文Liu supports the domestication strategies and Chen可知表示“支持；贊成”固定搭配為approve of。且為一般現(xiàn)在時(shí)，主語為Liu，故填approves。故選G。

【7】考查動詞。句意：他們中的一些人試圖解決如何翻譯廣告，即廣告翻譯的手段。結(jié)合句意可知表示“解決”，且attempt to do sth.后跟不定式，故應(yīng)填動詞原形address。故選B。

【8】考查固定短語。句意：而很少有人努力回答為什么要選擇這些策略而不是其他策略。結(jié)合句意可知表示“努力做某事”固定短語為make efforts to do。故填efforts。故選I。

【9】考查固定短語。句意：總的來說，國內(nèi)對廣告翻譯的研究還處于起步階段。結(jié)合句意可知表示“起步階段；起點(diǎn)”應(yīng)填短語at the starting point。故填starting。故選C。

【10】考查名詞。句意：很少有文章把廣告文本的翻譯作為一個(gè)整體來系統(tǒng)、科學(xué)地對待。結(jié)合句意可知表示“以……方式”短語為in a manner。故填manner。故選E。