11．Multitasking
What is the first thing you nitice when you walk into a shop？The products displayed （展示） at the entrance？Or the soft background music？
But have you ever notice the smell？Unless it is bad，the answer is likely to be no．But while a shop's scent may not be outstanding compared with sightsand sounds，it is certainly there．And it is providing to be an increasing powerful tool in encouraging people to purchase．
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance，via scent machines．A smell may be attractive but it may not just be used for freshening air．One sports goods company once reported that when it first introduced scent into its stores，customers'intension to purchase increased by 80percent．
When it comes to the best shopping streets in Pairs，scent is just as important to a brand's success as the quality of its window displays and goods on slaes．That is mainly because shopping is a very different experience to what it used to be．
Some years ago，the focus for brand name shopping was on a few people with sales assistants'disproving attitude and don't-touch-what-you-can't-afford displays．Now the rise of electronic commerce （e-commerce） has opened up famous brands to a wider audience．But while e-shops can use sights and sounds，only bricks-and-mortar stores （實體店） can offer a full experience from the minute customers step through the door to the moment they leave．Another brand store seeks to be much more than a shop，but rather a destination．And scent is just one way to achieve this．
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut （椰子） scent in the swimsuit section．A department store has even opened a new lab，inviting customers on a journey into the store's windows to smell books，pots and drawers，in search of their perfect scent．
67．According to the passage，what is an increasingly powerful tool in the success of some brand store？B
A．Friendly assistant．
B．Unique scents．
C．Soft background music
D．a(chǎn)ttractive window display．
68．E-shops are mentioned in the passage toA．
A．a(chǎn)show the advantages of brick-and-mortar stores
B．urge shop assistants to change their attitude
C．push stores to use sights and sounds
D．introduce the rise of e-commerce
69．The underlined word"destination"in Paragraph 5meansC．
A．a(chǎn) platform that exhibts goods
B．a(chǎn) spot where travelers like to stay
C．a(chǎn) place where customers love to go
D．a(chǎn) target that a store expects to meet
70．The main purpose of the passage is toD．
A．compare and evaluate
B．examine and assess
C．a(chǎn)rgue and discuss
D．inform and explain．
分析 本文是一篇說明文．主要討論了香味對購物心理的影響，介紹了采用香味提高銷售量的理念，獨特的香味在鼓勵人們購物方面成為越來越強大的工具．文章還講述了香味對于傳統(tǒng)實體店的影響．各大品牌店都加強了味覺對顧客消費欲求的刺激，并根據(jù)商品不同調(diào)節(jié)香味．
解答 67．B 細(xì)節(jié)理解題．根據(jù)第二段的"And it is providing to be an increasing powerful tool in encouraging people to purchase在鼓勵人們購買方面，它（香味）提供了一個日益強大的工具"和第三段的"A brand store has become famous for its distinctive scent一個品牌專賣店以其獨特的香味而出名"可知，獨特的香味是一些品牌店成功的越來越強大的工具，故選B．
68．A 推理判斷題．根據(jù)第五段"while e-shops …only bricks-and-mortar stores （實體店） can offer a full experience"可知，作者的傾向非常明顯，認(rèn)為實體店能提供完成購物體驗，即強調(diào)傳統(tǒng)實體店的優(yōu)勢．故選A．
69．C 詞義猜測題．"destination"的本意是目的地，與上面提到的"shop"場地相通，但意義迥異，不僅是購物的地方，更多的是一種購物的完整體驗，有視覺、聽覺和味覺的多重享受．這里的意義是針對消費者而言的，而不是商店或商家．A、D選項都是針對商家說的，而B選項跟文章沒有關(guān)系．故選C．
70．D 主旨大意題．這篇文章主要是談?wù)撓阄秾徫镄睦淼挠绊�，是一篇說明文，所以重在介紹和解釋香味對于實體店的影響．A項意為對比和評估，對比談到了，而評價涉及較少；B意為檢測和評估，科學(xué)檢測意味太濃，跟本文大意不符．C項意為爭辯和討論，沒有批評對象的情況下，這種說法不成立．所以本題選D，只是介紹和解釋了"香味"，故選D．
點評 本文是政治經(jīng)濟類閱讀，考查學(xué)生對細(xì)節(jié)的理解把握和推理判斷能力，做題時一定要找到文章中的原句，和題干進(jìn)行比較，再做出正確選擇．在做推理判斷題時不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進(jìn)行合乎邏輯的推理判斷．
