Brand is often regarded as the creation of western advertisement industry. However, the earliest “brand” could be traced back to the early civilization in China and Egypt. Earthenware(陶器)made in China thousands of years ago had signs or symbols of pottery makers, and domestic animals branded with marks could also be seen on wall paintings of ancient Egypt. These might be the first “brand” in history.
Time passes and the situation has changed. Nowadays Americans have “Cadillac”, Japanese have “Toyota”, Cermans have “Mercedes-Benz”, and they are all proud of the big brands they own. Chinese national brands are pale in comparison to their global counterparts. It is a reality which we cannot deny and have to face. With the globalization of brands and the internationalization of global competition, foreign brands are making constant efforts in attacking the Chinese market. Under the circumstances, the question that we must ask is：How can Chinese brands be ready for the challenge posed by foreign brands?
Many Chinese enterprises are single-minded in getting the attention of the international market and going into metropolises(大城市). Successful though they seem, they act ill-advisedly. We should be aware that it is the home market, especially the rural market with a population of 900 million people that provides the real development opportunity for Chinese national brands. That is why many powerful foreign brands are trying, with every possible means, to develop the Chinese rural market.
Quality is the life of a brand and consumers always choose products with first-class quality. The quality of Chinese products is very unstable so that it seriously affects the establishment of Chinese brands. Therefore, for those national brands determined to challenge foreign brands, the top task is to improve product quality. It must be clearly understood that, for a consumer who has bought a product, defects in 1% of your products mean 100% loss. Only if we create products with quality better than that of foreign brands can national brands be successful in competition.
What is the question that we have to ask in face of foreign brands?
A．How to run a company in foreign countries.
B．How to stay in harmony with the foreign brands.
C．How to catch up with the foreign company in service and price.
D．How to compete against the foreign brands.
Which of the following would the author agree with?
A．Quality is the most important element for a brand.
B．China’s international market is fully feveloped.
C．China’s products are matchless in the international market.
D．China’s goods are always of bad quality.
Which of the following is NOT true according to the passage?
A．Metropolitan areas are what many Chinese enterprises focus on.
B．Pottery made in ancient China had signs or symbols of the makers.
C．The top target of foreign enterprises in China has been the rural market.
D．Chinese enterprises should try to get into the home market.
What can be concluded from the passage?
A．There’s no need for foreign brands to make constant efforts to compete with Chinese brands.
B．Ancient Chinese and Egyptians knew how to mark or symbolize their works.
C．Chinese enterprises can hardly build big brands people trust due to quality problems.
D．Chinese brands can only be successful in domestic market.
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小博士期末闖關(guān)100分系列答案科目：高中英語 來源：2011-2012學(xué)年浙江省臺州市高二下學(xué)期期末考試英語試卷（帶解析） 題型：閱讀理解
Ever since Jerusha started her college, she began to write letters. Through a series of letters, from freshman to senior in college, she shared her life and study with an unknown gentleman, who never wrote back. Here is the very first letter.
| Dear Mr. Kind, Here I am! I traveled yesterday for four hours in a train. It's a funny experience. I never rode in one before. College is the biggest, most confusing place — I get lost whenever I leave my room. I will tell you more later when I'm feeling less puzzled. Now I want to write a letter first just to get me familiar to you. It seems strange to be writing letters to somebody you don't know. It seems strange for me to be writing letters at all — I've never written more than three or four in my life, so please overlook it if they are not a model kind. Before leaving yesterday morning, Mrs. Lippett and I had a very serious talk. She told me how to behave, especially towards the kind gentleman who is doing so much for me. I must take care to be very respectful. I have been thinking of you a great deal this summer; having somebody take an interest in me after all these years makes me feel as though I had found a sort of family. It seems as though I belonged to somebody now, and it's a very comfortable feeling. I must say, however, that when I think about you, my imaqination has very little to work upon. There are just three things that I know: I .You are tall. II .You are rich. III. You hate girl. I suppose I might call you Dear Mr. Girl-Hater. Only that's rather unpleasant to me. Or Dear Mr. Rich-Man, but that's unpleasant to you, as though money were the only important thing about you. Maybe you won't stay rich all your life; But at least you will stay tall all your life! So I decide to call you Dear Daddy-long-legs. I hope you won't mind. It's just a private pet name — we won't tell Mrs. Lippett. The ten o'clock bell is going to ring in two minutes. Our day is divided by bells. We eat and sleep and study by bells. There it goes! Lights out. Good night. You can see how strictly I obey rules due to my training in the John Grier Home. Yours most respectfully, Jerusha Abbott |
| A．To get her familiar to him. |
| B．To present her thankfulness to him. |
| C．To share her brand-new college life with him. |
| D．To apologize to him for not writing letters too often. |
| A．burst into laughter | B．think it acceptable |
| C．criticize the writer | D．inform the man |
| A．the man she writes to is dull and boring |
| B．she is not familiar with the one she writes to |
| C．it is not interesting at all to write to a stranger |
| D．she lacks imagination when it comes to writing a letter |
| A．curious | B．light-hearted | C．serious | D．skeptical |
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科目：高中英語 來源：2013屆山西康杰中學(xué)高三第三次模擬英語卷（帶解析） 題型：閱讀理解
People often view the “l(fā)ast” moments of an event positively simply because they signal the end of an experience, say experts.
University of Michigan researchers found that even if an experience is painful or negative, but ends on a good note, people will consider it to be positive.
“Endings are powerful,” said Ed O’Brien, a graduate student in the Department of Psychology at the University of Michigan.
O’Brien and colleague Phoebe Ellsworth, the Frank Murphy Distinguished Professor of Law and Psychology, conducted a chocolate tasting experiment with 52 college students to test the theory.
Volunteers could taste five different Hershey’s Kisses chocolates—milk, dark, cream, caramel and almond – but did not know in advance how many pieces they would eat or the type. Participants rated how much they enjoyed the chocolate and described each flavor so that the researchers could record the order in which the randomly (隨機的) selected treats were eaten.
Volunteers were assigned to the “next” or the “l(fā)ast ” condition by chance.
In the “next” condition, the experimenter said “Here is your next chocolate” before offering each chocolate, including the fifth.
For the “l(fā)ast” condition, the experimenter said “Here is your last chocolate” before offering the fifth chocolate.
These participants rated the fifth chocolate more enjoyable than volunteers in the “next” condition.
As predicted, participants who knew they were eating the final chocolate of a taste test enjoyed it more.
In fact, when asked to pick their favorite chocolate, the majority of “l(fā)ast” participants chose the fifth – even though the flavor of the fifth was randomly chosen.
They also rated the overall experience as more enjoyable than volunteers who thought they were just eating one more chocolate in a series.
O’Brien says these findings may have far-reaching implications. For example, the last book or film in a series or the last speaker in a symposium (研討會) may receive unwarranted praise.
The last job applicant, meanwhile, may look more qualified.
【小題1】Which of the following is TRUE about the experiment?
| A．The majority of “l(fā)ast” participants chose the almond flavor as their favorite. |
| B．Some participants enjoyed the experiment more because the last flavor tasted better. |
| C．The result would be different if researchers had used another brand of chocolate. |
| D．Some participants didn’t know it was their last chocolate when offered the fifth one. |
| A．Fake. | B．Unwanted. | C．Unreasonable. | D．Insincere. |
| A．“Last” is the best. |
| B．Why “l(fā)ast” matters most. |
| C．It is the last step that is the hardest. |
| D．He who laughs last laughs best. |
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科目：高中英語 來源：2010—2011學(xué)年度福建省廈門六中高二下學(xué)期期中考試英語卷 題型：閱讀理解
Send us your old jeans and other denim (牛仔布)!
What Are We Going to Do with All This Denim?
All the denim will be donated to COTTON FROM BLUE TO GREEN.®. This denim drive is a call-to-action to donate denim and give it "new life" by changing it into UltraTouchtm Natural Cotton Fiber Insulation (纖維隔熱材料), which is used to help build houses in places that have been damaged by hurricanes, tornadoes, and other natural disasters. Your jeans will help set a record, keep clothes out of landfills (垃圾場), and build houses for families to live in! UltraTouchtm is made of 85% recycled fibers and is an environmentally safe, natural cotton fiber insolation(隔離).
It's a Fact
It takes about 500 pairs of jeans to recycle enough denim to insulate one average-size U.S. house. So send us lots!
Here's How You Can Get Involved!
1. Get a par
ent's permission and select as many denim clothes as you like. (Any denim clothing is OK.)
2. The denim must be used.
3. The denim can be any brand.
4. The denim can be of any color or size but must have been worn by a human (no doll clothes!).
5. Please print out this form and include it with each package!
6. Send as many jeans or denim items as you wish to:
NG Kids P.O. Box 98001 Washington, D.C. 20090-8001
Jeans must be received by June 30, 2009!
【小題1】 The activity organizer asks you to send denim clothes to ________.
| A．turn them into new clothes for sale | B．prevent them from being thrown away |
| C．provide clothes for the homeless | D．collect old clothes for being reused |
. must be a certain brand D. Can be worn by dolls| A．a(chǎn) brand of jeans | B．a(chǎn) building material | C．a(chǎn)n organization | D．a(chǎn) kind of cloth |
| A．a(chǎn) charity(慈善) act | B．a(chǎn) school's homework |
| C．a(chǎn)n environmental act | D．a(chǎn) building company' s task |
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科目：高中英語 來源：2012-2013學(xué)年山西康杰中學(xué)高三第三次模擬英語卷（解析版） 題型：閱讀理解
People often view the “l(fā)ast” moments of an event positively simply because they signal the end of an experience, say experts.
University of Michigan researchers found that even if an experience is painful or negative, but ends on a good note, people will consider it to be positive.
“Endings are powerful,” said Ed O’Brien, a graduate student in the Department of Psychology at the University of Michigan.
O’Brien and colleague Phoebe Ellsworth, the Frank Murphy Distinguished Professor of Law and Psychology, conducted a chocolate tasting experiment with 52 college students to test the theory.
Volunteers could taste five different Hershey’s Kisses chocolates—milk, dark, cream, caramel and almond – but did not know in advance how many pieces they would eat or the type. Participants rated how much they enjoyed the chocolate and described each flavor so that the researchers could record the order in which the randomly (隨機的) selected treats were eaten.
Volunteers were assigned to the “next” or the “l(fā)ast ” condition by chance.
In the “next” condition, the experimenter said “Here is your next chocolate” before offering each chocolate, including the fifth.
For the “l(fā)ast” condition, the experimenter said “Here is your last chocolate” before offering the fifth chocolate.
These participants rated the fifth chocolate more enjoyable than volunteers in the “next” condition.
As predicted, participants who knew they were eating the final chocolate of a taste test enjoyed it more.
In fact, when asked to pick their favorite chocolate, the majority of “l(fā)ast” participants chose the fifth – even though the flavor of the fifth was randomly chosen.
They also rated the overall experience as more enjoyable than volunteers who thought they were just eating one more chocolate in a series.
O’Brien says these findings may have far-reaching implications. For example, the last book or film in a series or the last speaker in a symposium (研討會) may receive unwarranted praise.
The last job applicant, meanwhile, may look more qualified.
1.Which of the following is TRUE about the experiment?
A．The majority of “l(fā)ast” participants chose the almond flavor as their favorite.
B．Some participants enjoyed the experiment more because the last flavor tasted better.
C．The result would be different if researchers had used another brand of chocolate.
D．Some participants didn’t know it was their last chocolate when offered the fifth one.
2.What does the underlined word “unwarranted” in the second-to-last paragraph mean?
A．Fake. B．Unwanted. C．Unreasonable. D．Insincere.
3.Which of the following is the best title for the article?
A．“Last” is the best.
B．Why “l(fā)ast” matters most.
C．It is the last step that is the hardest.
D．He who laughs last laughs best.
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科目：高中英語 來源：2012屆度福建省高二下學(xué)期期中考試英語題 題型：閱讀理解
Send us your old jeans and other denim (牛仔布)!
What Are We Going to Do with All This Denim?
All the denim will be donated to COTTON FROM BLUE TO GREEN.®. This denim drive is a call-to-action to donate denim and give it "new life" by changing it into UltraTouchtm Natural Cotton Fiber Insulation (纖維隔熱材料), which is used to help build houses in places that have been damaged by hurricanes, tornadoes, and other natural disasters. Your jeans will help set a record, keep clothes out of landfills (垃圾場), and build houses for families to live in! UltraTouchtm is made of 85% recycled fibers and is an environmentally safe, natural cotton fiber insolation(隔離).
It's a Fact
It takes about 500 pairs of jeans to recycle enough denim to insulate one average-size U.S. house. So send us lots!
Here's How You Can Get Involved!
1. Get a parent's permission and select as many denim clothes as you like. (Any denim clothing is OK.)
2. The denim must be used.
3. The denim can be any brand.
4. The denim can be of any color or size but must have been worn by a human (no doll clothes!).
5. Please print out this form and include it with each package!
6. Send as many jeans or denim items as you wish to:
NG Kids P.O. Box 98001 Washington, D.C. 20090-8001
Jeans must be received by June 30, 2009!
1. The activity organizer asks you to send denim clothes to ________.
A. turn them into new clothes for sale B. prevent them from being thrown away
C. provide clothes for the homeless D. collect old clothes for being reused
2. The denim clothes that you intend to send_______.
A. can be of any shape or color B. can be either new or second-hand
C. must be a certain brand D. Can be worn by dolls
3.We can infer that UltraTouchtm may be the name of_________.
A. a brand of jeans B. a building material C. an organization D. a kind of cloth
4.This activity is probably ________
A. a charity(慈善) act B. a school's homework
C. an environmental act D. a building company' s task
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