I once had a house guest from Cuba. During his visit, I happened to throw an old broken blender (攪拌機) in the trash. The next day it was sitting on my counter – in working order. In his world, people simply cannot afford to replace an item which doesn't work properly. They take the time and figure out how to fix it. In Cuba, they are still driving cars from the 1960’s, mainly because they do not have a choice.
In contrast, the U.S. is a “throw-away society.” Statistics show that each American produces six pounds of trash per day. I believe a combination of factors has contributed to this phenomenon.
“Planned obsolescence(廢棄)” is not a secret. It is a manufacturing (制造業(yè)) philosophy developed in the 1920’s and 1930’s, when mass production became popular. The goal is to make a product or part that will fail, or become less desirable over time or after a certain amount of use. This pressures the consumer to buy again.
Planned obsolescence does keep costs down. Instead of making an expensive product that will last a long time, businesses produce more affordable, disposable(一次性的) items. Some electronic items have become so inexpensive that it is cheaper to replace them than to repair them.
Busy people often value their time and convenience more than money. If a car starts to have mechanical problems, replacing it with a newer, more reliable model may be more appealing than tolerating it being in the garage for a week.
In addition, advertising trains consumers to want what is new and improved. It convinces them that the more they have, the happier they will be.
Unlike people in many developing countries, we live in a world of abundance. A study by Dr. Timothy Jones of the University of Arizona also found that in the U.S., 40-50 percent of all food ready for harvest is wasted. Abundance and waste soon became closely associated in the American way of life.
1.In Cuba, people usually fix a broken item instead of buying a new one because __________.
A. wasting is prohibited there B. they are poor
C. they are interested in fixing things D. they live a low-carbon life
2.According to the article, planned obsolescence ___________.
A. began before mass production became popular
B. is intended to encourage consumers to buy more things
C. results in higher prices of items
D. requires factories to produce high-quality products
3.Which of the following is NOT true about the “throw-away society” in the U.S.?
A. People prefer to buy a new blender rather than repair the broken one.
B. A large quantity of food has been wasted.
C. People believe that the more they have, the happier they will be.
D. People all hold the belief that money comes first.
4.What may be the writer’s attitude towards a throw-away society?
A. Supportive. B. Critical. C. Tolerant. D. Optimistic.
1.B
2.B
3.D
4.B
【解析】
試題分析:一次作者在扔掉用壞的攪拌機時,碰巧家里有一位來自古巴的房客,房客第二天把作者扔掉的攪拌機給修理好,拿了回來。由此作者比較古巴和美國兩個社會的異同,認識到了在貧窮的國家,人們過的非常節(jié)儉,而在美國這個物質極大充足的社會,浪費現(xiàn)象非常嚴重。
1.B細節(jié)理解題。根據(jù)文章首段 In his world, people simply cannot afford to replace an item which doesn't work properly.可知在古巴人們買不起東西,才會對用壞的東西進行修理,所以選B。
2.B推理判斷題。根據(jù)文章第三段The goal is to make a product or part that will fail, or become less desirable over time or after a certain amount of use. This pressures the consumer to buy again.可以判斷選B。
3.D 推理判斷題。根據(jù)文章第五段Busy people often value their time and convenience more than money.可知忙碌的人們把時間和便捷看的比金錢更重要,所以D選項內容錯誤。
4.B 推理判斷題。根據(jù)文章末段40-50 percent of all food ready for harvest is wasted. Abundance and waste soon became closely associated in the American way of life.可知作者認為物質的充足造成了浪費現(xiàn)象,所以對于美國這個“a throw-away society”是持批判態(tài)度的。
考點:考查社會生活類短文閱讀。
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I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering(餐飲) service. Though I admitted the time limit had been difficult, I expressed my disappointment.
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At last, for China, becoming a major world creator is not just about setting up partnerships with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about establishing a rich learning environment for young minds. It’s not that simple.
Why does the author feel disappointed at his students?
A.Because there is one group presenting a catering service.
B.Because the six groups made projects for restaurant chains.
C.Because all the students copied a case for the difficult topic.
D.Because the students’ ideas were lacking in creativeness.
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We can infer from the passage that ___________.
A.China can make and sell any product all over the world
B.high pay may not solve the problem of China’s research environment
C.cooperation with institutions has been set up to make a Chinese brand
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I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering service. Though I admitted the time limit had been difficult, I expressed my disappointment.
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In China, every product you can imagine has been made and sold. But so few well developed marketing and management minds have been raised that it will be a long time before most people in the world can name a Chinese brand.
With this problem in mind, partnerships with institutions like Yale and MIT have been established. And then there’s the “thousand talent scheme”: this new government program is intended to improve technological modernization by attracting top foreign trained scientists to the mainland with big money. But there are worries about China’s research environment. It’s hardly known for producing independent thinking and openness, and even big salary offers may not be attractive enough to overcome this.
At last, for China, becoming a major world creator is not just about setting up partnerships with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about establishing a rich learning environment for young minds. It’s not that simple.
【小題1】 Why does the author feel disappointed at his students?
A.Because there is one group presenting a catering service. |
B.Because the six groups made projects for restaurant chains. |
C.Because all the students copied a case for the difficult topic. |
D.Because the students’ ideas were lacking in creativeness. |
A.China can make and sell any product all over the world |
B.high pay may not solve the problem of China’s research environment |
C.cooperation with institutions has been set up to make a Chinese brand |
D.the new government program are aimed at encouraging imagination |
A.Look for a New Way of Learning. | B.Reward Creative Thinking. |
C.How to Become a Creator. | D.Establish a technical Environment. |
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I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering service. Though I admitted the time limit had been difficult, I expressed my disappointment.
My students were middle managers, financial analysts and financiers from state owned enterprises and global companies. They were not without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years’ teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a superior business strategy, better than inventing and creating.
In China, every product you can imagine has been made and sold. But so few well developed marketing and management minds have been raised that it will be a long time before most people in the world can name a Chinese brand.
With this problem in mind, partnerships with institutions like Yale and MIT have been established. And then there’s the “thousand talent scheme”: this new government program is intended to improve technological modernization by attracting top foreign trained scientists to the mainland with big money. But there are worries about China’s research environment. It’s hardly known for producing independent thinking and openness, and even big salary offers may not be attractive enough to overcome this.
At last, for China, becoming a major world creator is not just about setting up partnerships with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about establishing a rich learning environment for young minds. It’s not that simple.
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A.Because there is one group presenting a catering service.
B.Because the six groups made projects for restaurant chains.
C.Because all the students copied a case for the difficult topic.
D.Because the students’ ideas were lacking in creativeness.
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