Question

【題目】請閱讀下面文字，并按照要求用英語寫一篇150詞左右的文章。

The boom of live-streaming video and e-commerce platforms in China has attracted many social influencers, or Internet celebrities (名人), to advertise certain brands and products. The number of influencers and their fans is increasing. In 2018, sales based on live-streaming marketing amounted to more than 100 billion yuan ($14.3 billion), up by almost 400 percent year on year. Influencer marketing is making itself a force that can't be ignored.

However, a growing number of cases of influencers making fools of themselves while advertising products are shedding light on a pressing issue. While earning huge profits, some influencers are turning a blind eye to the quality of the products they are pitching For example, an online celebrity, who once sold 15,000 lipsticks within five minutes and was dubbed 'the king of lipsticks', met his Waterloo in a recent live stream when promoting a non-stick pan. The audience could see that the fried egg was firmly sticking to the pan. This and other incidents of Internet celebrity marketing have sparked heated discussions online and in many media outlets.

Some people believe that in the era of the Internet celebrity and fan economy, influencer marketing is actually not to blame, but there must be a bottom line for what can and cannot be done. Some others view this incident and the sensation it has caused as an opportunity for this business to be standardized.

（寫作內容）

1. 用約30詞概括上述信息的主要內容；

2. 用約120詞發(fā)表你的觀點，內容包包括：

（1）談談你對“網絡名人營銷”這一現象的看法（至少兩點）；

（2）如何規(guī)范網絡名人的營銷行為？簡要說說你的意見或建議（至少兩點）。

（寫作要求）

1. 寫作過程中不能直接引用原文語句；

2. 作文中不能出現真實姓名和學校名稱；

3. 不必寫標題。

（評分標準）

內容完整，語言規(guī)范，語篇連貫，詞數適當。

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Answer 1

【答案】With the rise of streaming media and online shopping, some internet celebrities target commodities or brands at their followers and earn a wealth of fortune. However, the goods' quality is not that trust-worthy and a benchmark for this industry is desperately needed. (42words)

Personally, celebrity's pitching goods at their fans is definitely not a positive trend. Specifically, devoted as their followers are, by no means is their love for their idol manipulated by some profit-driven businessmen, who might neglect the quality of their products and only chase after money. Secondly, being entertainers and public figures, the celebrities' top priority is to set up a positive role model and to demonstrate the beauty of their character, either by taking up charity work or committing effort to their career, rather than promoting products and reaping personal gains. (92 words)

Therefore, the Bureau of E-commerce should launch irregular raids into their manufacturing sites of these e-commodities and ensure their production process is legal and secure. Secondly, an online complaining platform should be set up so that consumers could air their nuisance or dissatisfaction should the products fall short of their idol's propaganda. (52 words)

【解析】

這是一篇讀寫任務。要求考生先對文章進行總結，然后就文章所述的現象發(fā)表自己的觀點。

文章分為兩部分。第一部分是對文章的簡要概括。通讀全文，可以這樣對文章進行概括：隨著流量媒體和網購的興起，一些網絡名人將商品或品牌瞄準其粉絲，賺取了大量財富。然而，商品質量不是那么值得信賴，因此這個行業(yè)迫切需要一個基準。

第二部分是發(fā)表對此現象的看法，以及自己的建議。看法至少兩點，例如：網絡名人向他們的粉絲推銷商品絕對不是一個積極的趨勢。具體來說，雖然他們的追隨者是忠誠的，但他們對偶像愛絕不能被一些唯利是圖的商人操縱，他們可能會忽略產品的質量。其次，作為藝人和公眾人物，名人的首要人物是樹立一個積極的榜樣，展示他們的人格美麗，而不是宣傳產品和獲取個人收益。建議至少兩點，例如：相關部門應定期對電子商品的生產場所進行檢查，確保其生產過程合法、安全。其次，應建立在線投訴平臺，這樣的話，如果產品質量沒有達到宣傳效果，消費者就可以表達自己的不滿。