Question

【題目】Sponsorship in Sport

Sponsorship in sport is usually in the form of financial assistance offered by a commercial organization to a person or a team in return for publicity.

Most people admit that sponsorship in sport is necessary. For one thing, sport has become increasingly expensive to manage, and players need money to be able to participate at a high level. For another, watching sport has become a major form of social entertainment, so sponsorship of sporting events helps companies to promote their products. 【1】 The only negative aspects for a sponsor are if an athlete should play badly or misbehave, but generally sport creates a good image (形象) for a company by conveying health and fitness.

【2】 The organizers of the Olympic Games have been criticized for accepting sponsorship from fast food companies. People question why the organizers take money from such companies. Public health experts believe if we really want to promote health alongside excellence in sport, then it must be linked by approvals for products which support good health. 【3】

Nowadays sponsorship is no longer limited to major events and professionals. Local teams and young players are also sponsored. There is a trend also for amateurs to rely on sponsorship for equipment, clothing, and to cover their expenses of training and competing even though they are not full-time sportspeople. So sponsorship enables major world events to become more impressive. 【4】 Besides, sponsorship enables us to view our favorite sporting event on television, even though it is taking place on the other side of the world.

However, such commercialization sometimes means compromise, and in fact, for some less popular sports it may be a negative factor, and it may even result in the end of that sporting code. Sports which are seen as less popular and therefore less commercially successful can no longer attract sponsors. 【5】 The uneven distribution of sponsorship could lead to the end of some less popular sports, and could reduce our freedom of sporting choice.

A. It shouldn’t be related to any unhealthy products.

B. Sponsorship may mislead players about sporting choices.

C. However, this has caused serious arguments for some major events.

D. The end goal for the sponsors is to deliver value and growth for their brands.

E. It also promotes participation at grassroots level, bringing sports to everyone.

F. Tax relief is another advantage, which means sponsorship can help to save money.

G. Sponsorship may create the situation of giving with the one hand and taking with the other.

Answer 1

【答案】

【1】F

【2】C

【3】A

【4】E

【5】G

【解析】本文講述的是關于在體育運動中“贊助”的有關事宜。

【1】F

根據(jù)上句“所以贊助體育賽事有助于公司推廣產(chǎn)品�！笨芍�，減稅是另一個優(yōu)勢，這意味著贊助有助于省錢。故選F。

【2】C

根據(jù)上段尾句：贊助商唯一消極的方面就是是否運動員打得不好或是行為不端，但一般來說，體育運動為公司創(chuàng)造了良好的形象。此空位于段首，根據(jù)下句：奧運會的組織者因為接受快餐公司的贊助已經(jīng)被批評。由此可知此空起承上啟下的作用，與上面是轉折關系，“然而，這引起了一些重大事件的嚴重爭論。”故選C。

【3】A

根據(jù)上句“公共衛(wèi)生專家認為，如果我們真的想在體育運動中提倡健康，那么就必須通過批準支持健康的產(chǎn)品�！笨芍�，它不應該與任何不健康的產(chǎn)品有關。故選A。

【4】E

根據(jù)上句：贊助使重大的世界事件變得更令人印象深刻。再根據(jù)空格下句：Besides,…。由此可知，E項It also promotes participation at grassroots level, bringing sports to everyone.（它也促進了基層的參與，把體育運動帶給每一個人。）是對上句內(nèi)容的擴展說明。also/ Besides是關鍵詞。

【5】G

根據(jù)上句“不受歡迎，因而商業(yè)化不成功的運動不再吸引贊助商�！痹俑鶕�(jù)空格下句“贊助分配不均可能會導致一些不受歡迎運動的結束，同時可能減少我們體育選擇的自由�！笨芍�，贊助可以創(chuàng)造一個捐贈和接受的局面。故選G。