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We tried to ____ his doubts and let him tell the truth.
A. review B. remove C. view D. rebuild
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. -- You see, our plan has been totally ruined!
-- Dear me, I _______ his advice.
A. would rather have taken B. would rather not take
C. must have taken D. can’t have taken
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科目: 來源: 題型:閱讀理解
III. 閱讀理解
閱讀下面短文,掌握其大意,然后從文后所給各題的四個選項中,選出可以填入空白處的最佳選項。
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find a advertisement. If you walk down the street, you see one advertisement board after another. All day, every day, people who want to sell something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media(媒體)work. Many TV stations, newspapers, magazines, radio stations are privately(私人)owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people tend to define(定義) it in this way: Advertising is the paid, nonpersonal, and usually persuasive presentation of goods, services and ideas by identified sponsors through various media.
First, advertising is usually paid for. Various sponsors(贊助商) pay for the ads we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it urges people to do something. All advertisements try to convince(說服) people that the product, idea, or service advertised can benefit them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a corporation, or a committee, or an individual. Fifth, advertising reaches us through traditional and non-traditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Non-traditional media include the mail, matchbox covers, and billboards.
1. The existence of the privately owned mass media depends financially on the support of ____ .
A. the government B. their owners’ families C. advertisements D. the audience
2. The passage seems to say that different definitions of advertising are given due to __ ____.
A. the change of time B. the subject of the advertisements
C. people’s age difference D. people’s different perspectives (角度)
3. According to the passage, who are most probably paying for the advertisements? __ ____.
A. Corporations. B. Committees. C. Individuals. D. All of the above.
4. According to the passage, which of the following statements about the features of advertisements is NOT true? _____.
A. Advertising must be honest and amusing B. Advertising is meant for large groups of people
C. There is the description of things advertised D. The sponsors are always mentioned
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科目: 來源: 題型:閱讀理解
附加題:閱讀理解(共5小題;每小題3分,滿分15分。把答案涂到答題卡上)
Not many years ago, a wealthy and rather strange old man named Johnson lived alone in a village in the south of England. He had made a lot of money in trading with foreign countries. When he was seventy-five, he gave £ 12,000 to the village school to buy land and equipment for a children‘s playground.
As a result of his kindness, many people came to visit him. Among them was a newspaperman. During their talk, Johnson remarked that he was seventy-five and expected to live to be a hundred. The newspaperman asked him how he managed to be healthy at seventy—five. Johnson had a sense of humor. He liked whisky and drank some each day. “I have an injection (注射) in my neck each evening.”he told the newspaperman, thinking of his evening glass of whisky.
The newspaperman did not understand what Johnson meant. In his newspaper he reported that Johnson was seventy-five and had a daily injection in his neck. Within a week Johnson received thousands of letters from all over Britain, asking him for the secret of his daily injection.
1. Johnson became a rich man through _________.
A. doing business. B. making whisky.
C. cheating. D. buying and selling land.
2. The gift of money to the school suggests that Johnson __________.
A. had no children. B. was a strange man.
C. was very fond of children. D. wanted people to know how rich he was.
3. Many people wrote to Johnson to find out __________.
A. what kind of whisky he had. B. how to live longer.
C. how to become wealthy. D. in which part of the neck to have an injection.
4. The newspaperman ____________.
A. should have reported what Johnson had told him.
B. shouldn‘t have asked Johnson what injection he had.
C. was eager to live a long life.
D. should have found out what Johnson really meant.
5. When Johnson said he had an injection in his neck each evening, he really meant that ______.
A. he liked drinking a glass of whisky in the evening.
B. he needed an injection in the neck.
C. a daily injection in the evening would make him sleep well.
D. there was something wrong with his neck.
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—Do you know the tall man ______ to Mr. King over there?
—Sorry, I don’t know him.
A. to speak B. speaking C. is speaking D. has spoken
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Recently ,the European Union(EU) has decided to provide $30 billion of emergency fund to help ________ the financial crisis that is happening in Greece.
A. release B. represent C. relieve D. recommend
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科目: 來源: 題型:閱讀理解
Everybody is happy as his pay rises. Yet pleasure at your own can disappear if you learn that a fellow worker has been given a bigger one. Indeed, if he is known as being lazy, you might even be quite cross. Such behavior is regarded as “all too human”, with the underlying belief that other animals would not be able to have this finely developed sense of sadness. But a study by Sarah Brosnan of Emory University in Atlanta, Georgia, which has just been published in Nature, suggests that it is all too monkey, as well.
The researchers studied the behaviors of some kind of female brown monkeys.
They look smart. They are good-natured, co-operative creatures, and they share their food happily. Above all, like females human beings, they tend to pay much closer attention to the value of “goods and services” than males.
Such characteristics make them perfect subjects for Doctor Brosnan’s study. The researchers spent two years teaching their monkeys to exchange tokens(獎券)for food. Normally, the monkeys were happy enough to exchange pieces of rock for pieces of cucumber. However, when two monkeys were placed in separate and connected rooms, so that each other could observe what the other is getting in return for its rock, they became quite different.
In the world of monkeys, grapes are excellent goods(and much preferable to cucumbers). So when one monkey was handed a grape in exchange for her token, the second was not willing to hand hers over for a mere piece of cucumber. And if one received a grape without having to provide her token in exchange at all, the other either shook her own token at the researcher, or refused to accept the cucumber. Indeed, the mere presence of a grape in the other room(without an actual monkey to eat it) was enough to bring about dissatisfaction in a female monkey.
The researches suggest that these monkeys, like humans, are guided by social senses. In the wild, they are co-operative and group-living. Such co-operation is likely to be firm only when each animal feels it is not being cheated. Feelings of anger when unfairly treated, it seems, are not the nature of human beings alone. Refusing a smaller reward completely makes these feelings clear to other animals of the group. However, whether such a sense of fairness developed independently in monkeys and humans, or whether it comes from the common roots that they had 35 million years ago, is, as yet, an unanswered question.
1.According to the passage, which of the following statements is true?
A.Only monkeys and humans can have the sense of fairness in the world.
B.Women will show more dissatisfaction than men when unfairly treated.
C.In the wild, monkeys are never unhappy to share their food with each other.
D.Monkeys can exchange cucumbers for grapes, for grapes are more attractive.
2.The underlined statement “it is all too monkey” means that .
A.monkeys are also angry with lazy fellows
B.feeling bitter at unfairness is also monkey’s nature
C.monkeys, like humans, tend to be envious of each other
D.no animals other than monkeys can develop such feelings
3.Female monkeys of this kind are chosen for the research most probably because they are .
A.more likely to weigh what they get
B.a(chǎn)ttentive to researchers’ instructions
C.nice in both appearance and behaviors
D.more ready to help others than their male companions
4.Which of the following conclusions is TRUE according to the passage?
A.Human beings’ feeling of anger is developed from the monkeys.
B.In the research, male monkeys are less likely to exchange food with others.
C.Co-operation between monkeys stays firm before the realization of being cheated.
D.Only monkeys and humans have the sense of fairness which dates back to 35 million years ago.
5.What can we infer about the monkeys in Sarah’s study?
A.The monkeys can be trained to develop social senses.
B.They usually show their feelings openly as humans do.
C.The monkeys may show their satisfaction with equal treatment.
D.Co-operation among the monkeys remains effective in the wild.
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.- Can I smoke here?
- Sorry. We don’t allow _____ here.
A. people smoking B. people smoke C. to smoke D. smoking
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______ more about university courses, call (920) 746-3898;
A. having found out B. Finding out C. Find out D. To find out
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