Which of the following would be the best rifle for the text? A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters C. Ways of Advertising D. Undercover Marketing 答案 55.B 56.D 57.C 58.D Passage 3 (湖北省鐘祥六中2009年高三高考沖刺最后一卷E篇) Madame de Stael says that only the people who can play with children are able to educate them. For success in training children, the first condition is to become a child oneself. It means to treat the child as really one’s equal, that is, to show him the same consideration, the same kind of confidence one shows to an adult. It means not to affect the child to be what we ourselves want him to become, but to be affected by the impression of what the child himself is; not to treat the child with cheating, or by force, but with the seriousness and true love suitable to his own character. Not leaving the child in peace is the greatest problem of present methods of training children. Parents do not see that during the whole life, the need of peace is never greater than in the years of childhood, an inner peace under all outside liveliness. But what does a child experience? Corrections, orders, interference , the whole livelong day. The child is always required to leave something alone, or to do something different, to find something different, or want something different from what he does, or finds, or wants. He is always guided in another direction from the true inner will that is leading him. All of this is caused by our so-called enthusiasm in directing, advising, and helping the child to become the same model produced in one assembly line . Understanding, the deepest characteristic of love, is almost always absent. To bring up a child means carrying one’s soul in one’s hand; it means never placing ourselves in danger of meeting the cold look on the face of the child. It means the truth that the ways of injuring the child are limitless while the ways of being useful to him are few. How seldom does the educator remember that the child, even at four or five years of age, has already had a sharp feeling! The smallest mistrust and unkindness, the least act of injustice, leave wounds that last for life in the heart of the child. While, on the other hand, unexpected friendliness and kindness make quite as deep an impression on those soft senses. 【查看更多】

 

題目列表(包括答案和解析)

 You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

   "I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

   They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

   Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

   So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."

   However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

56. The two attractive young women were talking so that they could ________.

    A. get the sweater at a lower price        B. be heard by people around

    C. be admired by other shoppers         D. decide on buying the sweater

57. Lorenzo Bertolla is __________.

    A. a very popular male singer              B. an advertising agency

    C. a clothing company in Rome            D. the brand name of a sweater

58. The underlined word "real" in the last paragraph is closest in meaning to _________.

    A. honest          B. true            C. false             D. artificial

59. Which of the following can be inferred from the passage? 

    A. The two girls are in fact employed by the Lorenzo Bertolla Company.

    B. The MTV generation tend to be more easily influenced by ads.

    C. Traditional advertising is becoming less effective because it's too direct.

    D. Undercover marketing will surely be banned soon by the government.

60. Which of the following would be the best rifle for the text?

    A. Two Attractive Shoppers              B. Lorenzo Bertolla Sweaters

    C. Ways of Advertising                  D. Undercover Marketing

 

查看答案和解析>>

 (湖北省宜昌市一中2009屆高三5月仿真模擬考試B篇)

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

   "I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

   They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.

   Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

   So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."

   However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

55. The two attractive young women were talking so that they could ________.

    A. get the sweater at a lower price        B. be heard by people around

    C. be admired by other shoppers           D. decide on buying the sweater

56. Lorenzo Bertolla is __________.

    A. a very popular male singer                B. an advertising agency

    C. a clothing company in Rome            D. the brand name of a sweater

57. Which of the following can be inferred from the passage? 

    A. The two girls are in fact employed by the Lorenzo Bertolla Company.

    B. The MTV generation tends to be more easily influenced by ads.

    C. Traditional advertising is becoming less effective because it's too direct.

    D. Undercover marketing will surely be banned soon by the government.

58. Which of the following would be the best rifle for the text?

    A. Two Attractive Shoppers                  B. Lorenzo Bertolla Sweaters

    C. Ways of Advertising                                D. Undercover Marketing

查看答案和解析>>

閱讀下列短文，從每題所給的四個(gè)選項(xiàng)(A、B、C和D)中，選出最佳選項(xiàng)。

　　You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：

　　"I can't believe it－a Lorenzo Bertolla! They are almost impossible to find．Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．"

　　They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes．

　　Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．

　　Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads．

　　So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"

　　However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance．

(1)

The two attractive young women were talking so that they could ________．

[　　]

A．

get the sweater at a lower price

B．

be heard by people around

C．

be admired by other shoppers

D．

decide on buying the sweater

(2)

Lorenzo Bertolla is ________．

[　　]

A．

a very popular male singer

B．

an advertising agency

C．

a clothing company in Rome

D．

the brand name of a sweater

(3)

The underlined word "real" in the last paragraph is closest in meaning to ________．

[　　]

A．

honest

B．

true

C．

false

D．

artificial

(4)

Which of the following can be inferred from the passage?

[　　]

A．

The two girls are in fact employed by the Lorenzo Bertolla Company．

B．

The MTV generation tend to be more easily influenced by ads．

C．

Traditional advertising is becoming less effective because it's too direct．

D．

Undercover marketing will surely be banned soon by the government．

(5)

Which of the following would be the best rifle for the text?

[　　]

A．

Two Attractive Shoppers

B．

Lorenzo Bertolla Sweaters

C．

Ways of Advertising

D．

Undercover Marketing

查看答案和解析>>


同步練習(xí)冊(cè)答案