【題目】Nowadays it is common that people are buying more products and services than ever before through the Internet, so do Americans. And experts say the popularity of online sales is likely to spread to other countries. Online sales now represent as much as 10% of all retail sales in the United States. This has led traditional stores to seek new ways to keep their customers loyal.

Taking Lynne for example, she made good use of the Internet. She used the Internet to buy everything she needed for her Wedding and holiday gifts for her husband and daughter. Other than food, 90% of her purchases were made on her home computer. “I find that, by being able to go online, choose the things that I need, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection.”

There are a lot of people like her. Experts say American online shopping hit records in both November and December.57% of Americans have bought something electronically. Store owners worry that this growing amount of online sales will hurt their business. Cornell University marketing professor Ed Melaughlin says they can keep their customers by selling goods like clothing, which buyers may want to see and try on before purchasing. The stores could also offer things that are difficult to ship. Besides, some stores can please customers by offering to repair electronic products.

Bill Martin is the founder of Shopper Trak. His business helps stores learn about their customers. He said, “There is still a lot of emotion in the buying decision, you know, that takes place. Often you need that last sense of “Boy, this is exactly what I want before you are ready to part with money, and you can't always get that online. It's a rather cold process.”

While e-commerce worries some business owners, the only worry for delivery services is keeping up with the number of packages. UPS manager Dana Kline says her company is very busy at this time of the year.

UPS is so busy that it has filled 55,000 temporary work positions during the holiday season.

【1】Thepurposeofthispassageistotellus________.

A. thechallengeonlineownersarefacedwith

B. thechallengee－commercecausestotraditionalsales

C. thedifferencebetweenonlinesalesandtraditionalsales

D. thetroublethatcustomersoftenmeetwhenpurchasingonline

【2】TheexampleofLynneismentionedinthepassagetoshow________.

A. onlinesaleswillreplacetraditionalsalessoonerorlater

B. traditionalstoresfindnewwaystokeeptheircustomersloyal

C. traditionalstorescan'tofferenoughfoodtotheircustomers

D. onlinebusinesshaschangedmanyAmericans'life

【3】Theunderlinedword“eliminate”inParagraph2canbereplacedby“________”.

A. include B. avoid

C. increase D. discourage

【答案】

【1】B

【2】D

【3】B

【解析】本文主要說(shuō)明了網(wǎng)上購(gòu)物越來(lái)越受到人們的歡迎，給傳統(tǒng)購(gòu)物帶來(lái)了沖擊，造成銷(xiāo)售量減少，顧客數(shù)量減少。文中給傳統(tǒng)店鋪提出了幾點(diǎn)建議，以保持他們的客戶。如他們可以通過(guò)出售服裝之類(lèi)的商品讓顧客，買(mǎi)家可能想先試后買(mǎi)的。商店也可以提供難以裝運(yùn)的東西。此外，一些商店可以通過(guò)提供修理電子產(chǎn)品來(lái)取悅顧客。

【1】主旨大意題。根據(jù)第一段的內(nèi)容“ Online sales now represent as much as 10% of all retail sales in the United States. This has led traditional stores to seek new ways to keep their customers loyal.”現(xiàn)在網(wǎng)上銷(xiāo)售占美國(guó)零售總額的10%以上。這導(dǎo)致傳統(tǒng)商店尋求新的方法，以保持他們的客戶忠誠(chéng)�？芍�，網(wǎng)上購(gòu)物對(duì)傳統(tǒng)購(gòu)物方式帶來(lái)沖擊，造成銷(xiāo)售量減少，顧客數(shù)量減少。故選B。

【2】細(xì)節(jié)理解題。根據(jù)第二段中內(nèi)容“Taking Lynne for example, she made good use of the Internet. She used the Internet to buy everything she needed for her Wedding and holiday gifts for her husband and daughter. Other than food, 90% of her purchases were made on her home computer.”以琳恩為例，她很好地利用了互聯(lián)網(wǎng)。她用互聯(lián)網(wǎng)購(gòu)買(mǎi)她所需要的一切，為她的婚禮和節(jié)日禮物，她的丈夫和女兒。除了食品外，她90%的購(gòu)買(mǎi)都是在家用電腦上進(jìn)行的�？芍髡哂美幼C明網(wǎng)上購(gòu)物方式的確影響著人們生活，造成了一些變化。故選D。

【3】詞義推斷題。根據(jù)第二段中“I find that, by being able to go online, choose the things that I need, and have them delivered to me right at my doorstep, Ieliminateall the driving, all the crowds, all the noise of that, and I usually get a better selection.”我發(fā)現(xiàn)，能夠上網(wǎng)，選擇我需要的東西，并把它們送到我的家門(mén)口，我消除了所有的駕駛，所有的人群，所有的噪音，我通常得到更好的選擇�？芍�，網(wǎng)上購(gòu)物很方便，它省去了人們開(kāi)車(chē)，排隊(duì)，忍受噪音等麻煩。所以eliminate意為省去，避免，故選B。

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