9.Do you know how to write a good advertisement?(36)D
●They stress a benefit.The main selling plan is not cleverly hidden but is made immediately clear,for example,"How to win friends and influence people".
●They make people curious about the ad and invites readership.The key here is not to be offensive but to focus on the strongest interests and concerns of your target audience,for example,"Do you make these mistakes in English"appeals to the reader's desire to avoid embarrassment and write and speak properly.
●(37)AThe headline"How to improve your test scores when you sleep"attracts the readers because it promises useful information.An ad that provides information for readers will get higher readership and better response.
●They are knowledgeable.(38)FA helpful way is to tell the reader something he already knows,proving that you,the advertiser,are familiar with his industry,application,or requirement.
●They make a strong offer.(39)GAll ads should have an offer,because the offer creates immediate response from people who are ready to buy now or at least thinking about buying.(40)E
A.They provide information.
B.Let me tell you something about this.
C.They never sell products that are poor in quality.
D.Here are some characteristics of successful print ads.
E.Without an offer,these people are not encouraged to reach you.
F.They reflect a high level of knowledge and understanding of the product.
G.Good ads tell the readers what to do next and encourage them to take it now.