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科目： 來源： 題型：閱讀理解

The Baima is a minority group of about 1,400 people. They have lived in Northern Sichuan and Southern Gansu Provinces for centuries. They have long depended on the forests as their main source of income. But since a ban on cutting down forests was introduced in the late 1990s to fight yearly flooding, the villagers have had to look for other means of earning a living.
Several are now in the process of developing a small tourism industry as their lands are rich in forests and natural scenery and are the home of the giant pandas. Xiangshujia, in particular, is becoming a popular bed and breakfast centre for tourists heading to Wanglang to see the giant pandas. Visitors are also starting to take notice of the Baima people themselves.
As our jeep stopped in the courtyard of a house, we were greeted by the village leader Li Qin and young Baima girls dressed in traditional costumes with white feathers in their hair. As we took our places on wooden benches near an open fire, the girls began to sing traditional songs as they served us.
“The number of tourists is growing,” said Li Qin. “We realize that to attract visitors we have to show our culture by offering more traditional singing and dancing and ensuring our houses are built in the traditional way.”
Relations between the Baima people and the reserve were once tense following the ban on cutting down forests. Villagers had to make a new living. They entered the Wanglang Nature Reserve to collect wild mushrooms and herbs (藥草), often at the expense of disturbing the pandas’ habitat. But things greatly improved as villagers started receiving training in how to sell things to tourists.
“Our aim was to deter the villagers, because they often disturbed the pandas’ habitat, and to ensure they could have a long-lasting means of earning a living,” emphasized Chen Youping, director of the Wanglang Nature Reserve. “All the money from the reserve goes back into the community and conservation projects,” said Chen. “We take into consideration first the animals and then tourism.”

  1. 1.

    From Paragraph 1 we learn that ________.

    1. A.
      the Baima has the longest history among all the minority groups in China
    2. B.
      the Baima people live in most areas of Sichuan and Gansu Provinces
    3. C.
      forests are the main source of firewood for the Baima people
    4. D.
      in order to fight floods, the Baima people are forbidden to cut down forests
  2. 2.

    We can infer that the Baima girls wore their traditional costumes to greet visitors mainly because _______.

    1. A.
      they wanted to look more beautiful
    2. B.
      their leader Li Qin asked them to do so
    3. C.
      it was a way to show their culture to attract visitors
    4. D.
      it was necessary before they sang traditional songs
  3. 3.

    Which of the following was NOT an effect of the ban on cutting down forests?

    1. A.
      The Baima people had a tense relationship with the reserve.
    2. B.
      Villagers had to look for other means of making a living.
    3. C.
      The pandas’ habitat was often disturbed by villagers.
    4. D.
      Villagers stopped selling things to tourists.
  4. 4.

    The underlined word “deter” in the last paragraph can be replaced by “________”.

    1. A.
      punish
    2. B.
      stop
    3. C.
      encourage
    4. D.
      threaten

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科目： 來源： 題型：閱讀理解

Did you ever think someone was scary (恐怖的)because they looked different or ate strange food? Well, they might think the same about you! One of the things we all need to do is to celebrate variety.We shouldn’t think badly of people from other cultures because they behave differently from us.
Sometimes we treat people from other countries unfairly, because one person from that culture did something bad.Well, has your class ever been punished just because a few kids were causing trouble? Has your whole family ever been blamed for something your little sister did? It doesn’t seem fair, does it? It’s just equally unfair to blame a whole culture for what two or three people have done.
So here are some things that you can do to help yourself understand other cultures:
①Find common ground!
Just remember that even though some people look different on the outside, that doesn’t change how they are on the inside.They still have the exact same feelings!
②________________
Because someone from another culture has been mean to you, you decide to avoid everyone from that culture.Well think about it.Why are you blaming them for something they didn’t have anything to do with? Put yourself in their shoes.How would you feel? Putting yourself inside someone else’s head can be a very powerful way to understand WHY they are acting the way they are.
③Try to make friends with people from other cultures!
You could ask them about their culture, or what it is like in their country, if they can remember, or if they have ever lived there.Try foods from their culture, or ask them about words in their language.You might be surprised at how interesting other cultures can be! You can join great discussion groups, participate in projects, and have lots of fun doing new things.
④Be aware that you’ve judged other people
If you know what you have done, it helps to make things better.Pay attention to what you think about other people.It helps.

  1. 1.

    What is mainly discussed in this passage?  

    1. A.
      Why there are differences between people
    2. B.
      What to do to understand other cultures
    3. C.
      How people feel when they meet people from other cultures
    4. D.
      The differences between people from different cultures
  2. 2.

    Which of the following can be put into the blank behind ②?

    1. A.
      Avoid everyone from that culture!
    2. B.
      Put all responsibilities on others!
    3. C.
      Consider oneself first!
    4. D.
      Don’t blame all because of one!
  3. 3.

    The underlined word “celebrate” most probably means “_______”.

    1. A.
      feel proud of
    2. B.
      express ideas of
    3. C.
      praise and enjoy
    4. D.
      pay attention to
  4. 4.

    The following can be the better way to treat foreigners except_______.

    1. A.
      join their discussion groups
    2. B.
      try foods from their culture
    3. C.
      avoid meeting them
    4. D.
      find common ground

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科目： 來源： 題型：閱讀理解

Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(飽和),and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale(規(guī)模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(創(chuàng)新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.
With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(標識). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy.
The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主).  "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager.

  1. 1.

    Amin's belief is that _________.

    1. A.
      people all over the world enjoy eating their potato chips
    2. B.
      the light golden color increases the attraction of their potato chips
    3. C.
      they must find new ways to promote sales in their country
    4. D.
      potato chips can hardly control the world market
  2. 2.

    What do we learn about Frito-Lay from Paragraph 2?

    1. A.
      It gives half of its profits to its parent company every year.
    2. B.
      It needs to turn to the world market for development.
    3. C.
      Its products used to be popular among overseas consumers.
    4. D.
      Its development has caused fierce competition in the snack market.
  3. 3.

    One of the concepts on which Frito-Lay bases its development strategy is that __________.

    1. A.
      consumers worldwide today are attracted by global brands
    2. B.
      products suiting Chinese consumers' needs bring more profits
    3. C.
      local brands cannot compete successfully with American brands
    4. D.
      products identified as American will have promising market value
  4. 4.

    Why did Riskey have the Frito-Lay logo redesigned?

    1. A.
      To suit changing tastes of young consumers.
    2. B.
      To compete with other American chip producers.
    3. C.
      To change the company's long-held marketing image.
    4. D.
      To promote the company's strategy of globalization.

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科目： 來源： 題型：閱讀理解

The London Eye is a giant 135---meter tall Ferris wheel situated on the banks of the River Thames in the British capital. Since 20 January 2011, it has been officially known as the EDF Energy London Eye following a three---year deal with the company. It is the tallest Ferris wheel in Europe, and the most popular paid tourist attraction in the United Kingdom, visited by over 3.5 million people every year. The London Eye is located at the western end of Jubilee Gardens, on the South Bank of the River Thames In the London Borough of Lambeth in England, between Westminster Bridge( which has longer history than the famous Severn Bridge to the west of London) and Hungerford Bridge. When erected in 1999, it was the tallest Ferris wheel in the world, until surpassed first by the 160 m Star of Nanchang in 2006, and the 165m Singapore Flyer in 2008. A breathtaking feat of design and engineering, passengers in the London Eye’s capsules can see up to 40 kilometers in all directions. The London Eye is the vision of David Marks and Julia Barfield, a husband and wife architect team. The wheel design was used as a metaphor for the end of the 20th century, and time turning into the new millennium(千禧年). Back in 2000, the London Eye was known as the Millennium wheel. In 2009, a 4D Film Experience was added as a free extra to enjoy before your ride on the Eye. Once you get high enough and start coming down the other side, you will see people reach for their cameras. Here’s where the good stuff is right at your fingertips(or seems so). Parliament and Big Ben are beneath you, as are so many other historical things . If you are interested in other attractions in London, you can refer to the homepage.

  1. 1.

    Which of the following statements is NOT correct ?

    1. A.
      It is so popular that every year, more than 3.5 million people visit the London Eye.
    2. B.
      London Eye is called the EDF Energy London Eye from 2011 because the company bought it.
    3. C.
      It is designed by David Marks and Julia Barfield, a husband and wife architect team.
    4. D.
      It is 135---meter tall and is the tallest Ferris wheel in Europe.
  2. 2.

    What cannot be seen from the London Eye ?

    1. A.
      The beautiful sights of the River Thames.
    2. B.
      The Westminster Bridge.
    3. C.
      The famous Seven Bridge.
    4. D.
      Big Ben
  3. 3.

    We can infer from the passage that___________.

    1. A.
      London Eye is the third tallest Ferris wheel in the world.
    2. B.
      London Eye was named the Millennium Wheel at first.
    3. C.
      London Eye is free of charge, and that's why so many people come here.
    4. D.
      Before your ride on the London Eye, you can first enjoy a 4D film now.
  4. 4.

    You can find this passage_________.

    1. A.
      in a magazine
    2. B.
      in a newspaper
    3. C.
      from a guidebook
    4. D.
      on a website

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科目： 來源： 題型：閱讀理解

Recently, a study was carried out to determine who was the greatest American president.Sixty-five presidential historians took part in it, and they judged the past forty-two American leaders based on ten leadership qualities, including public persuasiveness(信服), crisis leadership, management of the economy, moral leadership, and conduct of international relations.The historians also looked at administrative ability (管理能力), relations with Congress, ability to set goals, and the pursuit of equal justice for all.Finally, the experts took into consideration the historical period in which the president lived.
The historians chose Abraham Lincoln as American’s greatest president.He had also been named best president in a similar study in 2000.Abraham Lincoln was the president who led the nation through the Civil War in the 1860s, and was able to unite it in the end.He also took the first steps to abolish slavery in America.
Edna Medford, a professor of history at Howard University in Washington, D.C., was an adviser on this study and the earlier one.She says Abraham Lincoln is seen to represent the values the nation most honors, such as truthfulness, moderation, and respect for human rights.
The historians put American’s first president, George Washington, second on the list, while Franklin D.Roosevelt, Theodore Roosevelt, and Harry Truman follow in that order.John   F.Kennedy, the country’s first Roman Catholic president, is sixth on the list.Like Lincoln, Kennedy was murdered while in office.
Among recent presidents, Ronald Reagan was named the tenth best and Bill Clinton rated fifteenth, while the historians put former president George W.Bush at number thirty-six.His father, George H.W.Bush, did much better, being placed at number eighteen.

  1. 1.

    We learn from the text that ___________.

    1. A.
      this is the second time that Abraham Lincoln has been chosen as America’s greatest president
    2. B.
      Edna Medford didn’t take part in the study conducted in 2000.
    3. C.
      George H.W.Bush was thought to have done worse in office than George W.Bush
    4. D.
      Harry Truman was rated the fourth-best president by the study
  2. 2.

    Which of the following belong to the ten leadership qualities considered?
    a.Being able to persuade the public
    b.Taking effective measures during a financial crisis.
    c.Balancing home life and career.
    d.Pursuing equal justice for all.

    1. A.
      a,b,c
    2. B.
      b,c,d
    3. C.
      a,b,d
    4. D.
      a,c,d
  3. 3.

    Who is rated worst among the following four presidents?

    1. A.
      John F.Kennedy
    2. B.
      George Washington
    3. C.
      Bill Clinton
    4. D.
      George W.Bush
  4. 4.

    The text is mainly about ________.

    1. A.
      the ten qualities a great president needs
    2. B.
      a study of American presidents
    3. C.
      the values the American nation honors most
    4. D.
      how Abraham Lincoln improved the country

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科目： 來源： 題型：閱讀理解

One day while walking along the bank of a river, a rabbit couple(夫婦) saw a wounded(受傷的) ant lying unconsciously(沒有直覺地) on the grass. The rabbit couple gently put the ant on the leaf(葉子) of a nearby plant. She soon recovered and saw the rabbit couple sitting beside her.
The ant remembered that she had found herself under the foot of a cat by chance and fainted(暈倒). She asked how she reached the leaf top. The rabbit couple told her what had happened. The ant thanked them and said she would help them when they needed help.
The rabbit couple went further up the river to enjoy the bright sun. They had been there many times and would spend many hours playing and relaxing in the sun.
One fine day, the couple were again on their way to the river while the ant was playing on the leaf of a tree. She saw the rabbit couple walking towards the river. A few hours later she saw the rabbit couple sleeping peacefully on the soft grass by the river. Suddenly she saw a lion moving towards the grass where the rabbit couple were sleeping. The loin saw the rabbit sleeping, and started walking quietly to attack them.
Realizing the hazard getting close to the rabbits, the ant jumped from the leaf to the lion’s shoulder and bit(咬) the lion’s back. The lion cried out in pain, waking the rabbit couple. The rabbits ran away quickly and the ant jumped off the lion’s back into the grass.
A white pigeon(鴿子) who watched this event cheered at the courage(勇氣) of the ant and told the whole story to the rabbits. The rabbit couple were moved and thanked the ant. They became best friends.

  1. 1.

    From the first three paragraphs, we can learn that _____.

    1. A.
      the rabbit couple put the ant on the leaf of a plant to hide her
    2. B.
      the ant was wounded after fighting with a cat
    3. C.
      the rabbit couple and the ant knew each other very well before
    4. D.
      the rabbit couple often went to the river
  2. 2.

    According to the passage, which of the following is TRUE?

    1. A.
      The ant was hurt by the lion.
    2. B.
      The ant was small but clever.
    3. C.
      The white pigeon was as brave as the ant.
    4. D.
      The lion wanted to play a joke on the rabbit couple.
  3. 3.

    According to the passage, which is the correct order of the following events?
    a.      The ant jumped into the grass to hide.
    b.      The ant bit the lion’s back.
    c.      The lion moved towards the rabbit couple.
    d.      The rabbit couple saved the ant.
    e.      The ant saw the rabbit couple sleeping on the grass.

    1. A.
      d,c,e,a,b
    2. B.
      d,e,c,b,a
    3. C.
      e,c,b,a,d
    4. D.
      c,d,e,b,a
  4. 4.

    The underlined word “hazard” in the fifth paragraph probably means “_____”.

    1. A.
      reality
    2. B.
      warning
    3. C.
      experience
    4. D.
      danger

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科目： 來源： 題型：閱讀理解

In the past few decades, Japanese cuisine(烹飪) has acquired global appeal. Japanese restaurants have sprung up almost all over the world. In Kyoto, the Heihachi Tea House boasts a 430-year-old tradition that the owners have kept all in the family. The tea house has been operated by twenty generations of the Sonobe family.
The Heihachi Tea House, in the northern part of Kyoto, is one of the city’s oldest business establishments. It is said to have opened in 1576. The present owner, Sonobe Heihachi, who is also the chef, represents the 20th generation of the Sonobe family to oversee the tea house.
Sonobe Heihachi, restaurant owner, said, “During the middle of the Edo era, from 1603 to 1868, it became customary for commoners to dine in mat rooms. The Heihachi Tea House specialized in a dish comprised of rice with barley(大麥). It then became an inn and a little later, a restaurant.”
Like every other chef, Sonobe Heihachi’s day often begins at the market where he personally selects ingredients that will be served to his customers. The restaurant specializes in a style of cuisine known as Kaiseki Ryori—possibly the ultimate in Japanese cooking. It offers both fresh and ocean fishes on its menu, including bream and eels. The owner’s son Sonobe Shingo is also an accomplished chef. His skills include the elaborate cutting of a “daikon” radish (蘿卜) into strips. Later they will be shredded into thin strands to form part of the garnish（裝飾菜） for sashimi.
Sonobe Shingo admits that when it comes to the small details of running the business, father and son have different ways of thinking. Sometimes they clash.
But they share a passion for what they do and continue to preserve an innovative and deeply rooted culinary（烹飪的） tradition.

  1. 1.

     The main idea of this passage is about _______.

    1. A.
      Japanese tea house keeps a 430-year-old tradition
    2. B.
      Sonobe Heihachi and his son Sonobe Shingo
    3. C.
      Japanese restaurants springing up almost all over the world
    4. D.
      Sonobe Shingo’s skills in cutting of a radish into strips
  2. 2.

     The 21st generation owner of the Heihachi Tea House may be _______.

    1. A.
      Sonobe Heihachi
    2. B.
      the first owner of the Heihachi Tea House
    3. C.
      Sonobe Shingo
    4. D.
      Sonobe Heihachi’s grandson
  3. 3.

     During the middle of the Edo era, from 1603 to 1868, Japanese commoners were used to having all of the following EXCEPT _______.

    1. A.
      Chinese tea
    2. B.
      a dish comprised of rice with barley
    3. C.
      both fresh and ocean fishes
    4. D.
      a style of cuisine known as Kaiseki Ryori
  4. 4.

     We can infer from this passage that Shingo differs with his father _______.

    1. A.
      on the small details of running the Heihachi Tea House
    2. B.
      on the main menu of the Heihachi Tea House
    3. C.
      on the ingredients served to the customers
    4. D.
      on the passion of running the business

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科目： 來源： 題型：閱讀理解

Moses Mendelssohn, the grandfather of the well-known German composer(作曲家), was far from being handsome. Along with a rather short stature(身材), he had a hunchback(駝背) .
One day he visited a merchant in Hamburg who had a lovely daughter named Frumtje. Moses fell hopelessly in love with her. But Moses was refused by his ugly appearance
When it was time for him to leave, Moses picked up his courage and climbed the stairs to
her room to take one last chance to speak with her. She was a heavenly beauty, but caused him deep sadness by her refusal to look at him. After several attempts at conversation, Moses shyly asked, “Do you believe marriages are made in heaven？”
“Yes, ”She answered, still looking at the floor. “And do you？”
“Yes I do, ”He replied. “You see, in heaven at the birth of each boy, the God announces which
girl he will marry. When I was born, my future bride(新娘) was pointed out to me. Then the God added, ‘But your wife will be humpbacked. ’”“Right then and there I called out, ‘Oh God, a humpbacked woman would be a tragedy(不幸). Please, God, give me the hump and let her be beautiful. ’”
Then Frumtje looked up into his eyes and was stirred by some deep memory. She reached out and gave Mendelssohn her hand and later became his devoted wife.

  1. 1.

    At first Moses was refused by Frumtje because_______.

    1. A.
      he had a bad intention
    2. B.
      he was not handsome and humpbacked
    3. C.
      he had no courage to express himself
    4. D.
      he was a hopeless man
  2. 2.

    Frumtje accepted Moses’ request in the end because of_______.

    1. A.
      Moses’ good heart and honesty
    2. B.
      Moses’ sweet words and devotion
    3. C.
      Moses’ tricks and lies
    4. D.
      Moses’ wealth and humor.
  3. 3.

    Which of the following word can replace the underlined word “stirred” in the last paragraph ?

    1. A.
      mixed
    2. B.
      moved
    3. C.
      caused
    4. D.
      surprised
  4. 4.

    The writer of the passage intends to try to tell us _______.

    1. A.
      how to run after e a girl
    2. B.
      a marriage in heaven
    3. C.
      a moving love story
    4. D.
      What true love is.

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科目： 來源： 題型：閱讀理解

Early in the 18th century, Captain Cook, a famous explorer of Australia, unexpectedly caught sight of an unusual animal during his first visit to Australia. The animal had a large mouse like head and jumped along on its large legs. To his great surprise, the unusual animal carried its young in a special pocket of flesh. Captain Cook pointed to the animal which was eating grass in the distance and asked his native guide what the animal was referred to. The guide seemed not to know that he was pointing at and finally said “Kang-a-roo”, but their requests were met with puzzled looks of the native people. Before long they got to discover that the native guide who made the answer to Cook’s question really meant, “I don’t know what you pointing at. “ Funny enough, the name “ Kang-a-roo”, stuck and it is still in use today.

  1. 1.

    Which of the following sentences best expresses the main idea?

    1. A.
      captain Cook’s guide made a joke.
    2. B.
      Native Australians could not speak English in Cook’s time.
    3. C.
      Some words have rather funny origins (起源).
    4. D.
      Captain Cook was a lover of wild animals.
  2. 2.

    When the native guide said “Kang-a-roo ”, he really meant “ ______”

    1. A.
      Ah, it is a special kind of animal
    2. B.
      I wonder what you have said
    3. C.
      What do you mean by pointing at that animal?
    4. D.
      I have no idea of what you are referring to.
  3. 3.

    We can infer from this passage ______.

    1. A.
      we should learn many different languages
    2. B.
      Captain Cook made a mistake in understanding
    3. C.
      Captain Cook was a foolish explorer
    4. D.
      the importance of a language in common

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科目： 來源： 題型：閱讀理解

A good brand agency (代理) can create for you a brand identity (身份) of your products. Having the best agency to help with your business, no matter how small, can be one of the biggest steps you can take in letting the world know and get familiar with your products and brands.
Brand agencies work hand in hand with the company in advertising the brand and its products. The company has to tell the agency how they would like the public to see their products. The agency then talks with the company about the progress of the brand in the market.
Working with brand agencies is a two-way street. When the company is happy and satisfied with how the agency has advertised the brand, the trust the company has in the agency grows. Similarly, when the agency does well in its work, the company’s brand and products get good ideas from buyers and the market.
Regarding the identity of the brand, agencies can help a lot in this aspect. For a brand to have a lasting influence on the buyers, an identity of the brand needs to be formed. If the brand is good, then buyers will feel at ease (輕松自在) buying the products of this brand.

  1. 1.

    We can learn from the text that the best agency is necessary for business EXCEPT for ______.

    1. A.
      letting customers know about the products
    2. B.
      earning money directly from the products
    3. C.
      helping create brand identities for the products
    4. D.
      helping the brand have a lasting influence on customers
  2. 2.

    The text is mainly written for ______.

    1. A.
      customers
    2. B.
      salesmen
    3. C.
      researchers
    4. D.
      managers
  3. 3.

    What’s the writer’s purpose of writing this text?

    1. A.
      To explain the meaning of teamwork.
    2. B.
      To introduce the importance of a brand agency.
    3. C.
      To tell the roles of the salesmen.
    4. D.
      To describe how to run the company.
  4. 4.

    What’s the writer’s attitude towards the brand agency?

    1. A.
      Doubtful.
    2. B.
      Supportive.
    3. C.
      Worried.
    4. D.
      Disapproving.

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