【題目】 Increasing numbers of airports, especially in Europe, are promoting a “silent airport” idea. It is to reduce noise pollution, such as airport-wide announcements, without sacrificing timely and helpful updates of information.

International airports were once characterized by their high voices, competing gate announcements and so on. This is all changing. Angela Gittens, director general of Airports Council International (ACI), says there is a growing desire among airports and airlines they serve to create a calm, relaxed atmosphere without being disturbed by announcements. “Passengers can relax while they wait for their flight to board in the common airside lounges(休閑區(qū)), and food and drink areas,” she says.

In June, Helsinki Airport in Finland—a country where the tourism slogan(口號) is “silence, please”—became the most recent airport to adopt the silent concept. As part of its commitment to quieting things down, announcements for flights are made only in boarding gate areas.

Lost track of time in the shops?

Too bad.

Nobody’s going to call you to your flight, as announcements in all terminals will be made only in exceptional（尤其） emergency circumstances.

Heikki Koski, vice president of Helsinki Airport, says that improved flight information display system and interactive kiosks(交互式自助服務(wù)機), together with advances in mobile technology, are changing the way airports communicate with passengers. At Munich airport, InfoGate kiosks allow for video-based face-to-face conversation with a live customer service representative in the traveler’s language of choice. Interactive signs, on the other hand, give directions at the touch of finger. Passengers can tap a “you are here” display to get directions and approximate walking time to their destinations.

Of course, an airport will never be as silent as a temple. There will continue to be a need for airport-wide emergency announcements along with boarding calls. But at silent airports, the latter can be restricted to specific gates, as has adopted in Helsinki.

【1】What is Angela Gittens’ opinion on the silent airport concept?

A. It makes airport noise-free.

B. It is intended for passengers’ benefit.

C. It has changed international airports’ reputation.

D. It has encouraged the catering industry in airports.

【2】What should passengers pay close attention to at Helsinki Airport?

A. Their boarding time.B. Finland’s tourism slogan.

C. The shop’s opening hours.D. The “you are here” display.

【3】Why is Munich Airport mentioned in the text?

A. To show its popularity.B. To introduce Infogate kiosks.

C. To prove Heikki Koski’s words.D. To be compared with Helsinki Airport.

【4】What is the best title for the text?

A. Silence, please. This is an airport.

B. Can airports be as quiet as temples?

C. Silent airports all around the world.

D. Technology helps airports become interactive.

【答案】

【1】B

【2】A

【3】C

【4】A

【解析】

這是一篇說明文。越來越多的機場尤其是在歐洲，在推行一個安靜空港理念。文章介紹了赫爾辛基機場的安靜空港理念的推行情況。

【1】推理判斷題。根據(jù)文章中Angela Gittens, director general of Airports Council International , says there is a growing desire among airports and airlines they serve to create a calm, relaxed atmosphere without being disturbed by announcements.可知，安吉拉吉滕斯表示，機場和航空公司越來越希望在不受公告干擾的情況下，營造一種平靜、輕松的氛圍，她認(rèn)為這對乘客有好處，故選B。

【2】推理判斷題。根據(jù)文章中Nobody’s going to call you to your flight, as announcements in all terminals will be made only in exceptional（尤其） emergency circumstances. 沒有人會叫你登機，因為只有在非常緊急的情況下，所有航站樓才會發(fā)出通知。可知，乘客應(yīng)該注意他們的登機時間，故選A。

【3】推理判斷題。根據(jù)文章中Passengers can tap a “you are here” display to get directions and approximate walking times to their destinations.可知，提到Munich Airport是為了證實上文Heikki Koski的話“改進的航班信息顯示系統(tǒng)和互動信息亭，加上移動技術(shù)的進步，正在改變機場與乘客溝通的方式”，故選C。

【4】主旨大意題。根據(jù)文章第一句話Increasing numbers of airports，especially in Europe，are promoting a “silent airport” idea（越來越多的機場尤其是歐洲，在推行一個安靜空港理念）引出主題，呼吁機場推行silent airport理念，故選A。

新聞廣告類材料是熱門考題.其文句簡練，信息量大，句式使用簡單，表達(dá)方式多樣，但閱讀全文做題目也是也是有規(guī)律可循的：

1、品位廣告、新聞的標(biāo)題，預(yù)測其內(nèi)容。閱讀廣告時，要注意廣告中涉及的人物，物品，時間，數(shù)字，聯(lián)系人及方式地址；閱讀新聞時，要抓住新聞的特點即何時何處何人發(fā)生何事，其經(jīng)過和結(jié)果怎樣。

2、要抓住書寫廣告的文體或圖片，注意用大寫、下劃線等方式加以提示的文字。

3、解題技巧：

①快速瀏覽廣告、新聞，從標(biāo)題中預(yù)測內(nèi)容及涉及的類別；

②瀏覽問題，尋找答案，注意地點和時間的多樣化造成的誤選；

③復(fù)讀材料，核實答案。

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